Throughout the presentation, Masterlink’s CEO addressed one of the main challenges faced by Portuguese companies: the difficulty of turning digital ambition into real execution. Despite investments and strategies defined at national and European level, many organisations continue to face obstacles such as a lack of specialised resources, fragmented systems, and reliance on external development.

“Most companies do not fail due to a lack of ambition, but due to a lack of execution capability.”

Digital transformation in companies: why execution fails

The session highlighted that many digital transformation projects fail not due to a lack of technology, but because of an implementation model based on isolated solutions.

Using multiple systems by department, without integration and without an end-to-end view, often leads to:

• Data fragmentation
• Inconsistent processes
• Information redundancy
• Difficulty in decision-making

This scenario limits operational efficiency and undermines the real impact of digital transformation in companies.

A no-code Platform as the foundation for cross-functional digital transformation

The approach presented by Masterlink is based on building a shared digital foundation, supported by a no-code platform.

This platform makes it possible to develop tailored technology solutions, adapted to the specific needs of each organisation, and applicable across different areas of the business.

By enabling internal teams to create and evolve solutions without the need for programming, the platform contributes to:

• Reduced reliance on external suppliers
• Faster development speed
• Better alignment with real business needs
• Continuous evolution of systems

Real-world cases show how to accelerate digital transformation in companies

During the session, several concrete examples of organisations were presented that were able to improve their efficiency through process automation and data structuring.

The cases showed that it is possible to:

• Significantly accelerate the execution of digital projects
• Integrate existing systems, avoiding data duplication
• Automate critical processes with a direct impact on operations
• Improve decision-making based on structured information

These examples reinforce that digital transformation in companies depends more on the implementation model than on the available technology.

Artificial intelligence in companies requires a structured foundation

Artificial intelligence in companies was also one of the session’s central topics, presented as a capability accelerator.

However, it was emphasised that its impact depends directly on the quality of the existing foundation.

“Artificial intelligence does not create structure. It amplifies what already exists.”

Effective use of AI requires:

• Organised data
• Structured processes
• Consistent architecture

Without these elements, artificial intelligence can amplify inefficiencies instead of generating value.

Digital transformation is an organisational capability, not an isolated project

The session ended with a clear message: digital transformation in companies should not be seen as a one-off project, but as an ongoing capability.

Identifying manual processes, slow decisions, or critical dependencies is the first step towards starting a structured transformation.

🎥Watch the full session

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Masterlink has launched version 10.5 of its no-code platform, used by public entities and private companies to automate processes without the need for programming. The new version introduces improvements in three main areas: security, integration with other systems, and data management.

Enhanced security with Web Application Firewall

Regarding security, the platform now integrates an optimized Web Application Firewall (WAF) with an increased capacity to detect and block malicious traffic. Protection against attacks such as DDoS, SQL Injection, and Cross-Site Scripting (XSS) has been reinforced, reducing invalid traffic and improving platform performance.

Simplified integration with other systems

Integration with external applications has also been simplified. The new version allows teams to connect the platform to other systems without the need for complex technical configurations, facilitating task automation and the creation of personalized workflows.
Furthermore, the data structure has been reorganized to support processes with multiple relationships between entities. This results in reduced response times, greater stability in complex operations, and easier data analysis.

“We have reinforced protection against threats, made integration simpler and more efficient, and optimized how information is organized and managed. All this with the goal of providing companies with a platform that is increasingly secure, scalable, and prepared for the real challenges of digital transformation,” says Daniel Gomes, CEO of Masterlink.

A no-code platform in a SaaS model

The platform operates on a SaaS model and allows organizations to develop their own solutions—such as portals, technological solutions, or automation processes—even without technical teams or programming knowledge. It is already being used by private and public bodies, such as the Inspectorate-General of Finance, the Fundo Ambiental, the DGS, among others.

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Created in 2016 by Decree-Law No. 42-A/2016, the Fundo Ambiental consolidated four pre-existing funds, assuming a strategic role in awarding support to projects that promote environmental sustainability. Since its founding, demand has grown significantly: at the time of its creation, it already had approximately 270,000 registered users.

Until the implementation of the new technological solution, application management was carried out using dispersed tools such as emails, spreadsheets, and isolated platforms.

“It was a complex process, with a high risk of error and difficulty in producing reliable reports or responding to audits,” recalls Pedro Fonseca, project manager at Masterlink.

With Masterlink’s no-code technology, it became possible to manage the entire lifecycle of programs and calls—from communicating the annual plan to publishing notices and evaluating applications—in a single system, with real-time indicators and reports. In some cases, the number of submissions exceeds 100,000 per call.

“This has always been an extremely challenging project. Each call has unique rules and structures, and there is no standard template. It would not have been possible to guarantee this delivery in record time without a flexible platform like Masterlink’s,” emphasizes Pedro Fonseca.

In addition to centralizing information and reducing errors, the portal brought immediate efficiency gains. The first two calls were launched in just ten days and, since then, new calls have been structured in less than 40 hours. The simplicity of the no-code platform also allowed for the rapid training of the internal team, reducing dependence on external providers.

“We conduct a brief training session and the colleague becomes autonomous to work on their own call. It is truly simple,” says Pedro Santinho, the technician responsible for the project at Fundo Ambiental.

The growth of the Fund, which went from an initial budget of 300,000 euros to 2.3 billion, also required integration with document management systems and the development of a financial module to manage contracts, payments, and fund allocation. The project is now in the cloud migration phase, in line with the Cloud Strategy for Public Administration, reinforcing security, scalability, and operational efficiency.

“The portal has become a single source of data, a centralized ecosystem with distributed access. Everyone acts based on the same information, which avoids errors, duplications, and failures”, says Daniel Gomes, CEO of Masterlink.

“The success of the Fundo Ambiental demonstrates that it is possible to transform complex structures into agile, scalable, and sustainable solutions with immediate results,” he adds.

Learn more:

The Fundo Ambiental portal and all its features can be consulted at: www.fundoambiental.pt.

See other digital transformation cases with the Masterlink platform.

Contact us and discover how we can simplify processes in your organization.

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OnGlobal has identified Spain as “a market with great potential“, and is relying on Masterlink’s no-code Platform as a key solution for addressing the mid-sized business sector.

Masterlink’s no-code technology enables any team, even without programming knowledge, to modernize processes intuitively and effectively. This solves one of the biggest challenges companies face: the lack of specialized resources to digitize operations and boost productivity.

Two market approach strategies

OnGlobal’s expansion strategy is based on a structured approach, which in this first phase will include a local team and a business developer.

The collaboration with Masterlink will not only enable the platform to be adapted to the Spanish market, but will also provide technical and commercial support that will drive the adoption of the technology among local companies.

This expansion will be carried out through two partnership models:

1. Direct Technology Partnership – Companies and consultants will be able to work directly with Masterlink and OnGlobal, using the platform to offer customized solutions to their clients.
2. Reseller Network – A network of partners will be created to act as resellers of the technology, bringing the solution to a larger number of companies and ensuring specialized local support.

A new paradigm in business digitalization

With a differentiating proposal, Masterlink and OnGlobal will also provide small proofs of concept, allowing companies to test the viability of the solutions before a full-scale implementation. This approach aims to reduce entry barriers and quickly demonstrate the benefits of digitalization to Spanish organizations.

This expansion strengthens both companies’ presence in the Iberian market, consolidating their position as a benchmark in technology and consulting for mid-sized companies seeking agile, secure, and scalable solutions.

“Our partnership with Masterlink makes perfect sense at this moment, as we expand into Spain. We combine our expertise in consulting and digital transformation with innovative, flexible technology that gives Spanish companies access to agile solutions tailored to their needs,” says João Miguel Fernandes, Partner at OnGlobal.

“This collaboration with OnGlobal will take our solution to a new level, helping Spanish companies optimize their processes with a robust, flexible, and easy-to-implement platform. We have a relationship of complete trust with OnGlobal, built on the successful work we’ve already carried out together in the Portuguese market, and we believe this partnership will bring great benefits to the Spanish market,” highlights Daniel Gomes, CEO of Masterlink.

About Masterlink

Founded in 1998 in Portugal, Masterlink is a consulting and development company specializing in highly complex information systems. With over 20 years of experience, Masterlink stands out in the market for its specialized team and the ongoing development and innovation of its technology, the Masterlink Platform. Present across various business areas, in both the public and private sectors, Masterlink offers unique solutions tailored to each business, built on 3 strategic pillars: Performance, Security, and Usability.

About OnGlobal

OnGlobal Solutions is a consulting and software distribution company specializing in Management Consulting, operating since 2012 in Portugal, Angola, Cape Verde, and Mozambique. In 2023, OnGlobal opened a Business Unit in Spain – OGSolutions España. Our consulting services optimize and strengthen companies’ key areas in developing digital solutions for the ongoing evolution of their businesses and regulatory compliance.

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Processes and compliance in the digital era

João Fernandes, partner at OnGlobal, began the presentations with “Processes & Compliance: complexity or opportunity?”. In this presentation, the executive explored the dualities of compliance in business processes, questioning whether it represents additional complexity or an opportunity for improvement and innovation. Fernandes highlighted that “over the years, the regulatory burden has increased significantly, and today it is greater than ever, as transparency and ethics are increasingly valued directives.” He warned that companies that do not comply with regulations face serious fines and reputational damage, but according to the executive, “compliance can be seen as an opportunity, and there must also be a balance between compliance and productivity.”

Vilma Franco, Head of Digital Transformation Solutions at OnGlobal, also participated in this keynote, emphasizing the efficient implementation and periodic monitoring of business processes. The manager mentioned that “fraud, cybercrime, ESG, geopolitical pressures, and increased regulation are some of the dangers at the compliance level.” The presence of AI in daily life has a significant impact on the area of fraud, and the disruption of processes can be achieved internally, provided there is an open channel of communication with teams and deep knowledge of the company’s processes. Vilma Franco reinforced that “technological support is essential and must be agile enough to adapt to the growing demands at the compliance level.”

Compliance with the Masterlink Platform

This was followed by Nuno Rosa, Marketing and Operations Director at Masterlink, who presented the panel “Masterlink: technology for Digital Transition.” The manager highlighted how technology can be a crucial facilitator in the digital transition of companies. He stated that AI “will accompany us naturally, and will affect topics such as ethics and cybersecurity.” However, he noted, “it will also bring benefits.” “Masterlink has been taking steps towards the integration of AI into its technology, but this has been done in a very considered, well-planned, and tested way, so that it is completely secure.” The director of Masterlink explained: “We have improved the Masterlink Platform to keep up with the evolution of market needs, allowing non-technological companies to make the digital transition without needing specialized technological resources, thus ensuring compliance, all without having to worry about infrastructure, as it is all cloud-based.”

Security and compliance in the AWS cloud

Francisco Chaves, partner manager at AWS in Portugal, presented the session “Masterlink and AWS: a successful partnership,” in which he detailed how the collaboration between AWS and Masterlink has been essential for the development of effective solutions that support digital transition and guarantee compliance with standards. Francisco Chaves mentioned that “compliance is a necessary evil, and technology helps a lot by freeing people and companies from this need.” AWS holds numerous certifications, the most relevant being ISO and GDPR compliance, in addition to being aligned with the public administration’s cloud strategy. Specifically for Portugal, AWS achieved a GNS certification, reaching the “National Restricted Information” level. Francisco Chaves also made a point of underlining that the Masterlink Platform is certified by AWS, a company that is very demanding in its certification. The Masterlink platform was successful in all tests of the Well-Architected Framework, which brings together AWS best practices in terms of Cost Optimization, Operational Excellence, Performance Efficiency, Resilience, Security, and Sustainability.

Discussion panel

The event culminated with a discussion panel where the speakers answered questions from the audience, providing a space for clarification and debate on the challenges and opportunities of compliance in the digital transition.

Mastercoffee stood out once again as an essential event for the discussion and sharing of knowledge about digital transition. The edition focused on compliance underlined the importance of a practical and integrated approach, where technology and regulation go hand in hand to ensure the success of companies in the digital era. Masterlink continues to assert itself as a leader in the area of digital transition, demonstrating through these events its commitment to innovation and continuous support for its partners and customers.

O conteúdo Masterlink addresses compliance in Digital Transition in new edition of Mastercoffee aparece primeiro em Masterlink.

European funding for digitalization: PRR and Portugal 2030

The event began with a session by Orlando Martins, head of Top Inov, who was introduced to the audience by Paulo Pereira, Executive Director of noLimits, a Masterlink partner consultancy that aims to support organizations and their management teams in leveraging business through the most appropriate technology.

The session focused primarily on the funding opportunities available through Portugal 2030 and the PRR, and how companies can take advantage of these funds to accelerate their digital transformation. “Technology is an enabler, a business accelerator, giving companies more time to effectively execute what is intended in a European project,” points out Orlando Martins. “Portugal is having difficulty executing projects, which also creates an opportunity for companies that effectively want to take advantage of them,” says the executive, warning: “We will see a drastic reduction in community investment from 2030, possibly due to support for Eastern European countries that joined the European Community and also to help in the reconstruction of Ukraine, so companies now have 6 years to accelerate the use of community investments.”

Investment in the Masterlink Platform “is included, for example, in the PRR projects opening in May, namely with projects such as Internationalization via Ecommerce and Coaching 4.0, which offer partially non-repayable funding to make companies more competitive in the digital world.”

The speaker further adds that: “Portugal 2030, in turn, will present three thematic programs, one of which is precisely Innovation and Digital Transition, with the Digital Transition in SMEs program, whose project opening is scheduled for September, and in which investment in the Masterlink Platform will also be covered.”

In addition to these projects, Orlando Martins also spoke about other projects within the Digital Transition universe, such as SME Qualification (opening at the end of May, with a 50% non-repayable incentive).

How no-code accelerates the digital transition

This was followed by a presentation from Nuno Rosa, Marketing and Operations Director at Masterlink, who captured the audience’s attention with the presentation “Masterlink: technology for Digital Transition.” Nuno Rosa explained how Masterlink is implementing advanced technological solutions to meet the demands of the digital transition and also help empower company workforces so they can assist in technological innovation.

Following the main theme of Mastercoffee, the executive addressed how companies can leverage European funds to accelerate and facilitate the digital transition through Masterlink technology. “The Masterlink Platform helps achieve the digital transition because, immediately upon contracting the solution, it is ready to be used, and the company can embark on the journey of process and business improvement, which is the main goal of European investments.”

Nuno Rosa further added that “the fact that it is a no-code platform makes it geared toward non-technical users, which also makes it easier to find people who can deliver quality projects, or even leverage existing resources within the company who have greater knowledge of it, to bring projects to a successful conclusion.”

The AWS vision

Next was Francisco Chaves, head of partners for AWS in Portugal, who shared insights on the successful collaboration between AWS and Masterlink, highlighting how this partnership has been fundamental to the development of robust and efficient solutions that support the digital transition.

Conclusions

Mastercoffee not only reiterated the importance of European funding in digitalization but also highlighted Masterlink’s position as an influential player in the digital transition. The company continues to demonstrate its commitment to excellence and technological leadership while supporting its clients and partners in navigating today’s complex digital landscape.

O conteúdo Masterlink addresses the relationship between European Incentive Projects and Digital Transition aparece primeiro em Masterlink.

The Essential Components of Digital Transition

The event began with the presentation “The Essential Components of Digital Transition“, delivered by Paulo Pereira, Executive Director of noLimits, a consultancy that aims to support organizations and their management teams in leveraging business through the most appropriate technology.

The presentation highlighted the vital elements necessary for a successful digital transition, emphasizing the importance of harmonious integration between technology, processes, and people. The speaker elaborated on the difference between digital transition and digital transformation, highlighting the importance of Masterlink in the former, particularly due to the accessibility of technology to make this shift: “No-code platforms are very easy applications to implement and become one of the most important technology enablers“.

The benefits of digital transition are clear to the executive: “process efficiency, cost reduction, better accessibility, better decision-making, better user experience”.

The Benefits of the No-Code Platform

This was followed by a presentation by Nuno Rosa, Director of Marketing and Operations at Masterlink, entitled “The Role of Masterlink“. In this session, Nuno Rosa elucidated the crucial role that Masterlink plays in simplifying digital transition, highlighting how the no-code platform revolutionizes the way companies develop and implement IT solutions. “No-code technology brings great value to the client, especially to those who want greater capacity for adaptation and control in this transition and digital transformation, having the flexibility to adapt the approach to their needs, in a fast and cost-efficient manner”, the speaker emphasizes.

Nuno Rosa believes that the benefits of the no-code platform can be summarized in three strategic pillars: Time-to-market — more agile companies that want their needs addressed quickly; Citizen Developer — investing in companies’ human capital and enabling people without technical skills to be part of this digital transformation; Cost reduction — enabling companies to have the complete IT package in a single location, cloud-based, that can be adapted to the company’s current and future needs.

And this was indeed one of the highlights. Now with a cloud approach, developed in partnership with Amazon Web Services (AWS), the market leader in cloud infrastructure, the Masterlink platform offers significant operational gains, with the technology being constantly improved and quickly made available to all clients. “This is the ideal technology for those who want to invest more time in company innovation and less time in problem-solving”, emphasizes Nuno Rosa.

Masterlink and AWS: A Successful Partnership

The third presentation, “Masterlink and AWS: A Successful Partnership“, was conducted by Francisco Chaves, AWS partner manager in Portugal. AWS is an Amazon subsidiary and presents itself as a leading provider of cloud computing services. This presentation focused on the synergy between Masterlink and AWS, illustrating how this collaboration is driving innovation and offering robust and scalable solutions to clients. “Now cloud-based, the Masterlink platform has become even faster and shows a significantly faster update pace, in addition to becoming even more accessible”, highlights the AWS executive.

Discussion Panel and Conclusions

Following the presentations, a dynamic discussion panel was organized, opening space for audience participation. The panel provided a valuable opportunity for participants to share their perspectives, experiences, and insights on digital transition, further enriching the conversation with a diversity of viewpoints.

Mastercoffee was not just a meeting, but a catalyst for change, inspiring companies and individuals to embrace digital transition in a holistic manner. Masterlink once again demonstrated its commitment to innovation and leadership in the no-code technology field.

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According to the ScorePME method, Masterlink recorded a Performance and Financial Strength Index above 80%, also demonstrating consistency in both economic and financial terms, as well as its profitability.

Masterlink’s performance and financial strength have thus been recognized, along with all the work carried out over its more than 20 years of existence in consulting and information systems development, particularly its innovative core technology, the Masterlink Platform.

The Masterlink Platform enables companies, regardless of their sector, to seamlessly integrate digital transformation processes, managing the company’s entire information lifecycle, creating automations tailored to the real needs of the business, and generating dashboards and reports with all the management information needed to monitor the company’s performance and make sound management decisions.

A company’s value depends critically on its ability to generate results. Masterlink has managed to post positive results year after year and maintains a financial position capable of meeting its commitments in both the short and medium/long term.

Masterlink has a strategy for the future, with clearly defined goals and a strong commitment to innovation. This distinction is a source of pride for the company, as it proves it is on the right path, despite the market challenges of recent years.

The operational and financial management excellence demonstrated by the certified company earned praise from SCORING for the management team and all employees.

Want to learn more about the Masterlink Platform? Talk to a specialist now.

O conteúdo Masterlink Ranks in Top 5% of Best SMEs in Portugal aparece primeiro em Masterlink.

The event took place at the EVOLUTION Lisboa Hotel. This time, the presentations were focused on the theme “Digital Transition and the Citizen Developer”.

In the first presentation, Masterlink’s Marketing and Operations Director, Nuno Rosa, spoke about the relevance of the theme to the current reality of companies and demonstrated how Masterlink technology can be fundamental to the development of this strategy.

“The demand for technological transformation is very high, which generates an immense demand for technical resources, and supply does not keep up. What Masterlink brings is a value proposition that tends to mitigate this shortage by extending this capacity for executing digital transformation, system implementation, and process automation to professionals who are not natively technological, nor prepared to perform technological implementations,” he explains.

Nuno Rosa further adds that Masterlink’s value proposition brings a “tool to increase the human supply with the capacity for digital transformation“. This increase in supply focuses on strategic vectors, one of them being the citizen developer.

A successful partnership

AWS Partner Development Manager, Francisco Chaves, presented the cloud solution offered in partnership with Masterlink. The work between the companies has ensured more agility and security in the creation of business applications with Masterlink’s no-code technology.

“We work with our partners to provide solutions for our customers, and Masterlink is an excellent example of this,” highlighted Francisco Chaves during the presentation.

Before the collaboration between the companies, the installation of the Masterlink Platform occurred on-premise, meaning the client had to have their own infrastructure and the skills to ensure the operation. Now, the technology is delivered in the cloud as PaaS (Platform as a Service), and the client has access to a complete service that includes infrastructure, software, and support in a single package.

The citizen developer in practice

Citizen Developers are users who are not IT-trained but are empowered to create business applications through technologies such as no-code platforms.

The Audit Team Leader of the Inspectorate-General of Finance (IGF), José Oliveira, presented his vision on the topic and spoke about his team’s experience using the Masterlink Platform.

José Oliveira also highlighted different advantages in using the technology, such as: integration with the website and email; plasticity; learning curve; independence for the IGF and users; resource savings; and reduction in implementation and deployment time for users.

Mastercoffee is an event held by Masterlink in partnership with AWS. Guests from various public and private organizations were present. Other editions of the event are expected to take place later this year.

O conteúdo Masterlink holds the 2nd edition of Mastercoffee aparece primeiro em Masterlink.

The event, held in partnership with AWS, took place at the Evolution Lisboa Hotel during the morning, with presentations focused on the theme “Digital transition and the skills shortage.” Representatives from various public and private organizations were in attendance.

No-code as a response to the shortage of IT professionals

Operations and Marketing Director Nuno Rosa was responsible for explaining Masterlink’s role in the digital transition of companies. During his speech, Nuno presented data on the use of technology and highlighted the issue of skills shortages within organizations.

“It was a moment of sharing, of feeling the market through those people. The goal was for us to convey a message, a current topic, and evoke some empathy regarding what we see and what our clients can perceive. The idea was not to teach, but to share, and I believe this goal was achieved,” comments Nuno Rosa.

The director also states that the plan is to promote new editions of the event in the same format—more intimate, allowing for knowledge sharing and direct conversations with participants.

Case studies and the AWS vision

The event also featured a presentation by the Director of the IT Department of the Cascais Municipality, Nuno Brito Palma, who shared his experience using Masterlink’s no-code technology with the audience.

To conclude the presentations, Francisco Chaves, Partner Development Manager at AWS, explained to the guests how AWS works, the advantages of cloud migration, and how the partnership between the global company and Masterlink has been functioning.

A positive assessment of the first edition

This was the first edition of Mastercoffee, an event created by Masterlink for the presentation and debate of topics relevant to the market and concurrently linked to technological solutions.

The meeting’s success was positively evaluated by Masterlink CEO Daniel Gomes.

“The theme is very relevant. Organizations need to achieve digital transformation, but the skills shortage is present not only in human resources but across all dimensions. What we saw at the event was the opportunity to generate discussion, stimulate questions, and get people to share their concerns and fears. I think it became clear how much everyone sees this threat of a lack of skills, and indeed everyone identifies how technologies can be applied to achieve organizational goals and support people,” says Daniel Gomes.

Mastercoffee concluded with an exchange of ideas, highlighted by very active participation among the guests.

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This program provides support to companies that, like Masterlink, already have a SaaS offering on AWS, to deliver migrations of their services or applications. As a result, the migration process of the Masterlink Platform to the AWS cloud has become faster and simplified.

What Changes for Masterlink Clients

By using Masterlink technology in the cloud, clients do not need to have their own infrastructure and skills to ensure operation. The Masterlink Platform subscription guarantees access to a complete service that includes infrastructure, software, and support.

As an AWS ISV partner, Masterlink offers exclusive and adaptable solutions for each business with a no-code platform. The technology enables users without any computer programming knowledge to create effective applications and/or business processes.

With this development, users can focus on creating business solutions without worrying excessively about the installation, updating, and general maintenance of the Masterlink Platform.

The GEPAC Case

This was the case with GEPAC – Office for Strategy, Planning and Cultural Assessments, of the Ministry of Culture, which invested in its digital transformation and became one of the first clients to benefit from the cloud service and the advantages of the new service model offered by Masterlink.

GEPAC had outdated technology on its web portals and needed a renewal in its communication format, as well as new websites for internal business areas. With Masterlink’s more robust technology, it was possible to renew the institutional portal layout and create two new websites consistent with the changes in the Office’s communication strategy.

By benefiting from a complete and innovative AWS infrastructure service and enjoying better technologies and practices from Masterlink’s no-code platform, GEPAC increased its efficiency in managing all websites, now centralized on a single platform.

AWS Security and Quality Standards

By joining the AWS program, Masterlink has achieved a high level of standardization in the cloud migration process for its clients, significantly reducing technological and security risks.

O conteúdo Masterlink Accelerates Cloud Migration Process aparece primeiro em Masterlink.

In the publication, Masterlink’s CEO, Daniel Gomes, and the Director of Marketing and Operations, Nuno Rosa, discuss the challenges of digital transformation and how Masterlink has responded to the market through the evolution of its business and the innovation and maturation of its proprietary technology, the Masterlink Platform.

Also featured in the article are Masterlink’s partners, João Fernandes, managing partner at OnGlobal, and Paulo Alvarez, managing partner at PahlConsulting. Both comment on establishing the partnership with Masterlink and the contribution between the companies to add value to their businesses and market positioning.

The print magazine is now available at newsstands.

To view the digital edition and read Masterlink’s full article, please access it here: https://www.trustinnews.pt/EXAME/460_TransformacaoDigital_IDP/03/index.html

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