Masterlink held another edition of the well-known Mastercoffee event. This time, the theme was “Digital Transition: People, Processes, Technology“. The meeting, which took place on November 23, brought together technology specialists who presented, to a “full house”, their vision on how to optimize the Digital Transition process and how it can improve business processes.
The Essential Components of Digital Transition
The event began with the presentation “The Essential Components of Digital Transition“, delivered by Paulo Pereira, Executive Director of noLimits, a consultancy that aims to support organizations and their management teams in leveraging business through the most appropriate technology.
The presentation highlighted the vital elements necessary for a successful digital transition, emphasizing the importance of harmonious integration between technology, processes, and people. The speaker elaborated on the difference between digital transition and digital transformation, highlighting the importance of Masterlink in the former, particularly due to the accessibility of technology to make this shift: “No-code platforms are very easy applications to implement and become one of the most important technology enablers“.
The benefits of digital transition are clear to the executive: “process efficiency, cost reduction, better accessibility, better decision-making, better user experience”.
The Benefits of the No-Code Platform
This was followed by a presentation by Nuno Rosa, Director of Marketing and Operations at Masterlink, entitled “The Role of Masterlink“. In this session, Nuno Rosa elucidated the crucial role that Masterlink plays in simplifying digital transition, highlighting how the no-code platform revolutionizes the way companies develop and implement IT solutions. “No-code technology brings great value to the client, especially to those who want greater capacity for adaptation and control in this transition and digital transformation, having the flexibility to adapt the approach to their needs, in a fast and cost-efficient manner”, the speaker emphasizes.
Nuno Rosa believes that the benefits of the no-code platform can be summarized in three strategic pillars: Time-to-market — more agile companies that want their needs addressed quickly; Citizen Developer — investing in companies’ human capital and enabling people without technical skills to be part of this digital transformation; Cost reduction — enabling companies to have the complete IT package in a single location, cloud-based, that can be adapted to the company’s current and future needs.
And this was indeed one of the highlights. Now with a cloud approach, developed in partnership with Amazon Web Services (AWS), the market leader in cloud infrastructure, the Masterlink platform offers significant operational gains, with the technology being constantly improved and quickly made available to all clients. “This is the ideal technology for those who want to invest more time in company innovation and less time in problem-solving”, emphasizes Nuno Rosa.
Masterlink and AWS: A Successful Partnership
The third presentation, “Masterlink and AWS: A Successful Partnership“, was conducted by Francisco Chaves, AWS partner manager in Portugal. AWS is an Amazon subsidiary and presents itself as a leading provider of cloud computing services. This presentation focused on the synergy between Masterlink and AWS, illustrating how this collaboration is driving innovation and offering robust and scalable solutions to clients. “Now cloud-based, the Masterlink platform has become even faster and shows a significantly faster update pace, in addition to becoming even more accessible”, highlights the AWS executive.
Discussion Panel and Conclusions
Following the presentations, a dynamic discussion panel was organized, opening space for audience participation. The panel provided a valuable opportunity for participants to share their perspectives, experiences, and insights on digital transition, further enriching the conversation with a diversity of viewpoints.
Mastercoffee was not just a meeting, but a catalyst for change, inspiring companies and individuals to embrace digital transition in a holistic manner. Masterlink once again demonstrated its commitment to innovation and leadership in the no-code technology field.
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