Massimo Zanetti, owner of the Segafredo, Nicola, Chave D’Ouro, and Nandi brands, has established a partnership with Masterlink for the implementation of process automation.
Massimo Zanetti Beverage Iberia SA was founded in September 2017, resulting from the merger between Segafredo Zanetti Portugal and Nutricafés, Cafés e Restauração, SA. This merger came about following the acquisition of Nutricafés, SA (owner of the Nicola Cafés and Chave D’Ouro Cafés brands) by the Italian group Massimo Zanetti Beverage Group (owner of the Segafredo Zanetti brand in Portugal). As a result, MZBI took a leading position in the Portuguese coffee market, while also strengthening its presence in Spain, first with the introduction of Segafredo and later with the Nicola brand.
It is with great pride and a strong sense of responsibility that Masterlink announces this new partnership, which reinforces solid growth and growing market recognition of its value proposition and no-code technology.
