The scale of managing promotional materials and refrigeration equipment, whether financially or logistically, required the creation of an IT system that would fit the existing management model, while also being able to adapt very quickly and easily to changes—both internal and market-driven—identified by those responsible for the various areas of the company.
Key points
Align investment with marketing strategy, operational execution between the office and POS, customer segmentation, maximising return, and real-time control.
It was necessary to create a solution to centrally receive and manage information from multiple sources (manufacturers, bottlers, installers, technicians, sales teams, creatives, etc.), as well as integrate with existing IT systems, enable process consultation, automation of administrative tasks, define approval levels, and provide management control.
Implementation time
4 months
Immediate benefits
Full control of multiple processes, introduction of the “just in time” model, results control and alignment with strategy, built-in data analysis engine from the outset.
