In line with Masterlink’s new strategy, which also targets the private sector, is its partnership with GroupM, the largest media investment group in the world. The Masterlink Platform plays a key role here by introducing operational workflows within the Shared Service. The Timesheet tool was introduced to measure the resources being applied, in order to identify those that were underutilized. With part of the management and oversight of operations now running through the Masterlink Platform, moving away from more traditional methods of data recording was a natural step, delivering immediate gains in both productivity and billing.
Another area where the Masterlink Platform makes a difference is in bringing together, in a single view, a wide range of information that is crucial to GroupM Portugal’s operations. This set of consolidated, interrelated data is displayed and monitored through a simple, intuitive dashboard which, despite the sheer volume of information flowing across the screens in real time, offers notifications, a variety of charts, and Gantt charts to optimize the work of Data Scientists.
