The growing connectivity between people, machines, and organizations has completely changed the world. A major technological advancement that also requires many adjustments from organizations. We see this regularly: digital transformation is no longer a choice; it is the rule. Fortunately, this is being recognized by more organizations every day, resulting in radically better performance.
After all, digital transformation is not just an evolution that only applies to large entities. All companies are currently evolving digitally.
When someone asks, “What is our organization’s next step?” Digital transformation is the answer.
To clarify the matter, let’s look at five ways digital transformation will impact organizations:
1. More automation = more time
One of the most important lessons from author and entrepreneur Tim Ferriss is: “Never automate something that can be eliminated, and never delegate something that can be automated or streamlined.”
Digital transformation means that many processes will be automated, reducing the workload of time-consuming tasks that are little more than busy work. The result is an improved working method and more time for truly important tasks.
2. A sharper axe
Abraham Lincoln said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Digital transformation represents those first 4 hours. Once we have a sharp axe, we will need fewer people, fewer strokes, and the cut will be as accurate as possible.
Nowadays, only a few people actually go to work with an axe on their back, but we all use tools to do our jobs. Having good equipment is half the battle won, so poor equipment doubles the work. Double work linked to poor equipment means frustration, overwork, and poor service. It is a vicious cycle that only goes one way: down.
3. The 3-second rule
People’s concentration is decreasing every day. 53% of users leave a website when the loading time exceeds 3 seconds. The modern customer demands speed and simplicity. If we are able to meet and even exceed expectations, the opposite will happen. Visitors will respect a sharper platform because it gives them the feeling that their needs are being met, which builds trust.
4. More money, fewer problems
This one is quite simple. It doesn’t matter what type of organization we are part of, whether for-profit or non-profit, large or small: at the end of the day, money needs to be invested. When we are able to work more efficiently, the team stabilizes and customers are more satisfied, which consequently brings a greater return.
5. The paradigm shift
This is probably the most important impact of all. Thanks to the new opportunities that digital transformation creates, a different culture and a new vision will follow. What we could not achieve at the beginning is now the new standard. With a paradigm shift that expands the boundaries and expectations of what a company is capable of doing, we will quickly see genius innovations and new opportunities that will completely change the future.
At the end of the day, digital transformation will require action. Every step we take now or tests we perform will go a long way toward making the transition more successful.
That said, the mission of Masterlink as a technological innovation company is to offer our partners and customers an automation tool, facilitating digital transformation. This is achieved without the need for a specialized technician in this area, leading our customers toward business growth.
