The term artificial intelligence is used to refer to systems that provide services based on a sophisticated information-processing capability similar to, or even superior to, that of human beings. Certain technologies have already outperformed people.
A document was presented, as part of the European Union, to establish a human-centred vision for building trustworthy solutions and types of systems. This can be implemented both through legislation and administrative rules, as well as through general guidance for manufacturers and research projects.
According to the document, AI systems must be “robust” and “safe” in order to prevent errors and be able to deal with them, correcting any inconsistencies.
These issues can have serious impacts on society, such as discrimination against people in access to a service or even stock market falls, where share purchases and sales use these technologies.
The ethical dimension of artificial intelligence is not merely a luxury or an add-on; only with trust can our society fully benefit from these technologies. Ethical AI is a proposal that delivers gains and can be a competitive advantage for Europe: becoming a leader in human-centred technologies.
That said, the Masterlink platform enables organisations to manage their business more effectively, with a stronger focus on immediate needs, quickly moving to a continuous improvement approach, thereby contributing to increased productivity, reduced operating and specialised services costs, autonomy in process automation/digitalisation, and shorter implementation times.


