Constant pressure on companies to innovate and grow has made digital transformation one of the top priorities. Organisations are dedicating time, effort, and capital to keep up with this evolution. Some achieve results quickly; others do not. Why?
• Organisations plan to aggressively ramp up their digital transformation efforts. Budgets will increase by 25% next year; however, a lack of knowledge on the subject causes transformation to happen in an unstructured way;
• Digital transformation is more than implementing technologies; it also requires developing a broad range of business capabilities that can help drive an organisation along the journey towards digital;
• To prioritise transformation efforts, it is recommended to identify and appoint champions with the skills and talent to achieve systemic, end-to-end transformation. While this approach is recognised and necessary, it is not sufficient to guarantee transformation success;
• More digitally mature organisations are gaining more benefits from digital transformation efforts:
o On average, digital transformation efforts in more mature organisations are twice as broad as those in less mature organisations;
o More mature organisations tend to stand out due to the presence of complementary factors, such as strong leadership and a digital mindset;
o A high level of organisational maturity is repeatedly associated with above-average financial performance.
As such, digital maturity is measured in business value. Transformation initiatives are only as valuable as the business impact they generate. Transformation is a continuous process, and digital maturity is a moving target. Therefore, with the Masterlink platform, you can give your teams autonomy and measure your business performance, allowing you to dedicate your time to planning strategies that adapt to this transformation.
